We build commercial roofing departments inside roofing platforms and stay until they run. Revenue generation, service, and account development, delivered by operators, reported to the board.
See what we build Book a working session
An operator's view of the three mistakes we see most
Commercial is in the value creation plan because it diversifies revenue and lifts the multiple. Tanara is the operator who makes that line item real, working inside the platform on a fixed cadence you can see in the board pack.
You have crews, brand, and a residential engine that works. Commercial is a different sale, a different job, and a different customer. We build the department alongside your team without pulling them off the work that pays today.
A commercial roofing department fails when it is treated as a bolt-on to residential. It needs its own way to win work, its own way to keep the customer, and its own way to grow the account. We build all three, in that order, and we do not start from a blank page: we bring proprietary market data, proven targeting, and a revenue generation engine that has already worked inside other platforms.
Our revenue generation engine, installed in your markets: proprietary property data, proven targeting, and a sales process that produces bid-ready opportunities and closes them at margin.
Measured in booked commercial revenue and gross margin per job
A service and maintenance operation that turns every roof into recurring work and every leak call into a relationship.
Measured in recurring revenue and service margin
A way of growing the customers you already have across their portfolios, so revenue compounds without new acquisition cost.
Measured in account volume and size
The commercial job is a different job. So is the sale, the service call, and the customer.
Sales training
We build the sales engine
Training teaches reps a method. We hire the reps, set the comp, define the targets, and run the pipeline meeting until it produces.
Lead generation
We build the account base
Outsourced appointments end when the contract does. We build key accounts and portfolio agreements that keep producing after we leave.
Service-only advice
We connect service to growth
Service is the front door to the account, not a department to be optimized on its own. We design it to convert.
Fractional COO
We build one department, fully
A fractional executive spreads across the whole company. We go deep on commercial, with a defined scope, a number, and an end date.
We work in a set sequence because the order matters: a service operation without a sales engine has nothing to service, and account development without service has nothing to keep.
First
Three weeks inside the platform. Market, current commercial work, people, systems, and what the department could reasonably be worth.
Output: a department plan and a number
Then
Stand up the sales engine and service operation: hires, pricing, estimating standards, dispatch, and the reporting the board will see.
Three to six months
Alongside
We stay in the weekly cadence with the department leader and the CEO until the numbers hold on their own.
Six to twelve months
Finally
The department runs on its own people and its own rhythm. We move to a board-level seat if the sponsor wants one.
Retained operating partner, optional
Every engagement starts with the assessment. Most continue into a department build. Some sponsors keep us in the room after that.
We work inside the platform to size the commercial opportunity in its markets and tell you honestly whether a department is worth building.
For sponsors validating a value creation line item, and CEOs deciding whether to commit
We stand up revenue generation, service, and account development in sequence and run the weekly cadence with the department leader until the numbers hold.
For platforms ready to add a commercial line that shows up in the exit multiple
A commercial roofing operator at the board and operating reviews, holding the department to plan and advising on add-ons that carry commercial work.
For sponsors who want the department watched by someone who has run one
Sponsors do not need another consultant deck. They need the department's numbers in the same format every month, with the operator's read of what is behind them. This is the one-page view we deliver.
Tanara's partners have built and run commercial roofing departments inside platforms owned by private equity. We know what a low-slope bid looks like at 22 points, what a service tech needs in the truck, and what a property manager wants to hear before signing a portfolio agreement.
That is the difference between a plan and a department. We arrive with data on the properties in your markets, targeting that has already been tested, and a sales engine that has produced revenue elsewhere. Then we are in the platform every week until it works here.
Both, in a set order. In the build phase our partners do the work alongside the platform's people: interviewing sales hires, sitting in estimating reviews, riding with service techs. As the department leader takes hold we move to a weekly cadence and then to the board seat. The scope, the number, and the hand-off are agreed at the start.
That is the most common starting point. Residential platforms have crews, brand, and cash flow but no commercial sales motion, service discipline, or account structure. We build those from scratch rather than adapting the residential engine, because the buyer, the job, and the margin are different.
The engagement letter is usually with the platform and the sponsor is usually the reason we are there. We report to both: the department numbers go to the board monthly, and the weekly work happens with the CEO's team. We will not take on an engagement where the CEO does not want us there.
Training changes what reps know. A fractional executive spreads across the whole company. We build one department to a defined plan, hire and structure it, run it until the numbers hold, and leave it with the platform's own people.
A small number. Each partner is inside the business every week during a build, so capacity is limited by design. If we are full we will say so and give you a date.
Not in your markets. We do not work with two competing platforms in the same geography. The targeting data, account strategy, and pricing discipline we build for you are yours, and we will not carry them across the street.
Sixty minutes with your leadership team and, if you like, your sponsor. We will give you our read on your markets and tell you whether the commercial assessment is worth running. No deck, no pitch.
Request a session Read about the offeringWe take on a small number of platforms at a time so our partners can be inside the business every week, and we never work with two competing platforms in the same geography. If we are at capacity, or your market is already taken, we will tell you.